Singapore Pools Embraces Digital Transformation

sgp pools

sgp pools is a website that offers bettors the ability to place their bets on a variety of sports and events. The site also features live sports betting and a dedicated customer service team to assist bettors with any issues or questions they may have. It accepts a wide range of payment methods, including credit cards and net banking, and offers a secure environment for its customers to make deposits and withdrawals.

In the latest financial year, Singapore Pools collected close to S$9bn, of which 70% was returned to the winners. 5% was channelled to the Tote Board, which redirected funds to the arts, community development, charity, education, health and sports sectors, while the remaining 3% was used for operational expenses. Moreover, the organisation has a policy to give back to the community whenever it can.

Yeo Teck Guan, chief business technology officer at Singapore Pools, is spearheading a major digital transformation strategy to shift the organisation from its legacy counter-service model into an agile, digitally empowered business. He and his team are deploying new mobile channels, online platforms for customer onboarding and account management, as well as a new social media platform to connect with its customers.

To help ensure the company is able to quickly respond to changes in consumer behaviour and meet regulatory compliance, Yeo’s team is also leveraging IGT’s powerful central lottery system Aurora, which is designed to drive lottery innovation, profitability and reliability. This will help them build a digitally enabled, customer-centric and integrated lottery experience. IGT’s solution is comprised of IGT Aurora Navigator, Data Connector and Aurora Anywhere, which provide a robust infrastructure for managing the lottery business and driving innovation.

Another area where the company has implemented technology is to improve its sgp pools system to enable more people to place bets online. The company has introduced a mobile application that allows bettors to check their results and manage their accounts on the go. Additionally, the sgp pools app is available in various languages, making it easy for bettors from different countries to use.

Lastly, the sgp pools system has been upgraded to improve security and prevent fraud. The company is now using the latest encryption technology to protect sensitive data. This includes the customer database, transaction history and bet slips. It has also enhanced its security measures for online transactions.

The sgp pools system will be closed for half a day on Tuesday, May 9, so employees can volunteer at a community event. The authorised retail outlets, Livewire venues and online account services will continue to operate. 340 of the company’s employees will be helping out with games and engagement activities at Gardens by the Bay. This is in conjunction with the company’s 55th anniversary. A total of 300 beneficiaries from charities and social service agencies will be able to enjoy the activities, which include augmented reality elements along walking trails. The event coincides with Singapore Pools’ Corporate Social Responsibility (CSR) programme.